You are spending more time on your admin than your actual business.

You have to do lists of to do lists and you don’t know where to start.

You are bored or scared of the thought of doing the jobs to support your business.

You need more hours in the day.

If that sounds like you relax and watch your unwanted jobs fly away because that’s where I can help you.


I’m Yvette Segal, your friendly and efficient virtual assistant


My passion is helping small businesses feel organised and on top of their to do list allowing them to spend more time on their business. I am a Business Administration graduate, with over ten years experience working in administration, office management, research and information management roles before starting Plan-It Purple Virtual Assistance in 2006.

I help small business owners feel like they are working in their business and on not on their business by taking the jobs associated with running a business away from them so that they can spend their time doing what they set out to do.

I am based in Hertfordshire and live with my husband, son and daughter.


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